CRM for Auto Body Shops
Follow up on more estimates before they turn into someone else’s repair.
OYLM Auto Body Shop CRM gives your team a clearer way to capture repair inquiries, track estimate opportunities, follow up on approvals, communicate with customers, request reviews, and stay connected after the vehicle leaves the shop.
Also relevant for collision repair shops, paint and body shops, dent repair businesses, restoration shops, and automotive repair companies managing estimates, approvals, appointments, customer communication, and post-repair follow-up.
What You Start With
A CRM foundation built around the auto body customer journey.
- Pipeline stages for new repair inquiries, inspections, estimates, approvals, follow-up, and booked opportunities
- Follow-up workflows for customers who receive an estimate but have not yet committed to the repair
- Customer communication starting points for next steps and status-related follow-up
- Review, referral, and past-customer reactivation workflows
- Templates and training for self-implementation
What This Is — And Is Not
This is the lead, follow-up, and customer relationship layer around your collision business.
OYLM Auto Body Shop CRM is designed to help manage incoming opportunities, estimate follow-up, customer communication, reviews, referrals, and reactivation. It is not intended to replace collision estimating software, insurer systems, repair-order management, parts tracking, paint systems, invoicing, or specialized shop-management software.
Best Fit
This self-serve option works best for auto body shops with someone internally who can own setup, customization, testing, and ongoing CRM use. If you want OYLM to install and connect the broader customer journey, schedule a MAPS Walkthrough instead.
Schedule a MAPS WalkthroughWhy Auto Body Shops Use a CRM
Writing the estimate is only useful if the customer actually comes back for the repair.
Auto body shops deal with customers comparing estimates, waiting on approvals, coordinating insurance, and making repair decisions while already stressed about a damaged vehicle. Open opportunities can easily sit too long without a clear follow-up process.
See every open estimate
Keep repair inquiries, inspections, estimates, approvals, and unbooked opportunities visible so the team knows which customers still need a next step.
Follow up before the customer chooses another shop
Create a more consistent process for customers who received an estimate, need approval, are comparing options, or simply stopped responding.
Turn completed repairs into more proof
Build repeatable workflows for review requests, referrals, future service communication, and reconnecting with past customers.
The Auto Body Customer Journey
From damage inquiry to approved repair to customer proof.
OYLM Auto Body Shop CRM helps organize the customer-facing growth journey around the specialized estimating and repair systems your shop already uses.
Capture phone calls, website leads, referrals, and estimate requests.
Track whether the estimate was scheduled, completed, delivered, or still needs a next step.
Keep unapproved and unbooked repairs visible for timely follow-up.
Follow a successful repair with proof, referrals, and future customer communication.
What the CRM Helps Organize
Better control around the customer relationship without replacing your collision software.
Keep the estimating, repair planning, insurer, parts, paint, and production systems your shop depends on. OYLM helps strengthen the lead-management and customer-communication layer around them.
Is Self-Serve Right for Your Shop?
Choose the software if your team can own the implementation.
The $97 option gives you the Auto Body Shop CRM foundation and training. It does not include done-for-you OYLM implementation.
Someone on your team can own setup, customization, testing, and ongoing CRM use.
You want better estimate follow-up and customer communication without replacing the specialized shop systems you already rely on.
Schedule a MAPS Walkthrough so we can evaluate the broader customer journey and the right implementation path.
Auto Body Shop CRM FAQ
Questions before starting.
What is an auto body shop CRM?
An auto body shop CRM helps organize prospective and existing customer relationships, including repair inquiries, estimate opportunities, approval follow-up, communication, reviews, referrals, and future customer opportunities.
Does this replace collision estimating or shop-management software?
No. OYLM Auto Body Shop CRM is designed around lead capture, estimate follow-up, customer communication, reviews, referrals, and reactivation. It is not intended to replace collision estimating databases, insurer systems, repair-order management, parts tracking, paint systems, invoicing, or production software.
Who is this CRM designed for?
It is designed for auto body shops and can also fit collision repair shops, paint and body shops, dent repair businesses, restoration shops, and similar automotive repair businesses.
Can it help with estimate follow-up?
Yes. One of the primary purposes of the system is to make open estimate and repair opportunities more visible so the team has a clearer process for following up before the opportunity goes cold.
What happens after I start the trial?
You will receive access to the OYLM CRM environment and the Auto Body Shop starting foundation, along with instructions and training resources for implementation.
Will I be charged today?
No. Monthly and annual plans both begin with a 14-day free trial. Billing begins after the trial unless you cancel before it ends.
What is the difference between monthly and annual billing?
The CRM foundation is the same. Monthly billing is $97 per month. Annual billing is $970 per year, which saves $194 compared with paying monthly for 12 months.
Can OYLM implement this for my body shop?
Yes, but that is a separate service engagement. Schedule a MAPS Walkthrough if you want OYLM to evaluate and help connect the broader customer journey.