MAPS Diagnostic
A local service business diagnostic that finds revenue leaks.
The MAPS Diagnostic combines operator inputs with key digital and market signals to show whether your business can be found, trusted, converted, and scaled without adding more chaos.
Takes about 5–7 minutes. Answer based on how the business actually operates today.
Not a fluffy quiz
The diagnostic is built to identify what is actually constraining local growth.
Most business owners already know they want more opportunities. The harder question is what should be fixed before more demand is added. The MAPS Diagnostic is designed to make that question clearer.
Answer operator questions
You answer questions about lead capture, follow-up, reviews, visibility, CRM usage, reactivation, and how the business handles demand today.
Review key market signals
The report can account for signals like Google Maps visibility, organic presence, reviews, ratings, AI search readiness, and page speed.
Find the constraint
The output points toward the pillar most likely to limit growth next: Market Visibility, Authority, Performance Systems, or Sell & Scale.
What your MAPS Report includes
Scores, signals, constraints, and a practical next step.
The report is designed to help a local operator understand where revenue is leaking and what should be stabilized before more money is spent on growth.
MAPS Score
An overall read on the health of your local revenue system.
Pillar Breakdown
A score across Market Visibility, Authority, Performance Systems, and Sell & Scale.
Priority Constraint
The area most likely to create leakage or chaos if ignored.
90-Day Roadmap
A recommended sequence for what to tighten, build, or scale next.
How MAPS scoring works
Four pillar scores. One overall MAPS Score.
Each MAPS pillar is scored from 0–100. Your overall MAPS Score is the average of Market Visibility, Authority, Performance Systems, and Sell & Scale.
Example Score
Leaking Revenue
The number is useful, but the real value is understanding what the score says to fix first.
What the report evaluates
The diagnostic combines digital presence signals with how the business actually operates.
This is the difference between a surface-level audit and a useful operating read. MAPS looks at what the market can see and what happens after demand enters the business.
Digital and market signals
These help show whether the business can be found and trusted before a prospect ever speaks with the team.
- Google Maps visibility local discovery
- Google organic visibility service intent
- AI search readiness answer visibility
- Google Business Profile reviews trust signal
- Average Google rating authority signal
- Mobile and desktop page speed site health
Operator and system inputs
These help show whether the business can capture, convert, track, and compound the demand it already gets.
- Speed-to-lead response
- Missed call recovery capture
- CRM and pipeline visibility control
- Review and testimonial capture proof
- Reactivation and referral systems compounding
- Attribution and reporting clarity decisions
What the diagnostic asks about
The questions are designed to reveal practical operating constraints.
The diagnostic is not trying to impress you with jargon. It is trying to understand how demand enters the business, what happens next, and whether growth can safely increase.
Market Visibility
Can buyers find you in the places they search when they are ready to act?
- Search visibility
- Maps presence
- Service pages
- AI search readiness
Authority
Does the business have enough proof to reduce friction before the sales conversation?
- Reviews
- Rating
- Testimonials
- Proof assets
Performance Systems
Are leads captured, followed up with, booked, tracked, and managed cleanly?
- Speed-to-lead
- CRM usage
- Follow-up
- Pipeline visibility
Sell & Scale
Can the business create more value from customers, old leads, referrals, and paid demand?
- Reactivation
- Referrals
- Retention
- Attribution
Your 90-day execution roadmap
The point is not to fix everything. The point is to fix the right thing first.
The MAPS Report turns the diagnostic into a practical sequence. The roadmap helps the business stabilize what is leaking, strengthen the supporting systems, and avoid scaling chaos.
Days 1–30 — Stop the leak
Tighten the highest-risk constraint first: missed call recovery, speed-to-lead, lead capture, booking flow, review flow, or another system actively costing revenue.
Days 31–60 — Strengthen trust and control
Improve the systems that help prospects choose you and help the team operate clearly: proof capture, CRM visibility, follow-up, service pages, and reporting.
Days 61–90 — Build compounding value
Add systems that make growth repeat: reactivation, referrals, retention, lifecycle messaging, attribution, and demand scaling when the foundation is stable.
Who should take it
Built for serious local operators, not businesses chasing quick hacks.
The MAPS Diagnostic is most useful for local service businesses that rely on inbound demand, human sales or booking interactions, repeat value, referrals, and long-term market position.
Best fit
A useful diagnostic for operators with real demand to manage.
Questions before you start
MAPS Diagnostic FAQ
What is the MAPS Diagnostic?
The MAPS Diagnostic is a local service business assessment that evaluates Market Visibility, Authority, Performance Systems, and Sell & Scale to identify where revenue is most likely leaking.
How long does it take?
It typically takes about 5–7 minutes. The most useful answers are honest answers based on how the business actually operates today.
How is the MAPS Score calculated?
Each pillar is scored from 0–100. The overall MAPS Score is the average of Market Visibility, Authority, Performance Systems, and Sell & Scale.
What does the report look at?
The report can include digital presence signals, market visibility signals, review and authority signals, page speed context, lead capture, follow-up, CRM visibility, reactivation, referrals, and attribution.
Is this the same as a marketing audit?
No. A marketing audit usually focuses on channels and tactics. The MAPS Diagnostic looks at the revenue system behind local growth: visibility, trust, capture, follow-up, reporting, reactivation, and scale readiness.
What happens after I get the report?
You can review it yourself, schedule a MAPS Walkthrough, or use the report to decide which system should be stabilized, built, or scaled next.
Start with the constraint
Get your MAPS Report and see where your revenue system is leaking.
In 5–7 minutes, you will get a clearer read on whether the next constraint is visibility, authority, performance systems, or scale readiness.